A dynamic digital creator and Certified ScrumMaster® (CSM®) with over 10 years of experience successfully developing, managing and executing campaigns and results-driven strategies across Digital, Creative, Media industries.
I bring a unique blend of technical and creative understanding to the table. My deep knowledge of digital allows me to guide and empower teams, ensuring they reach their fullest potential. I'm driven by a genuine passion for helping others succeed and thrive in the digital landscape.
Here’s some of my recent work,
I strongly believe in the significance of supporting your friends and their passions. I assisted my dear friend Janibell, Founder of Fuerza Training Systems, in refreshing her website to better reflect her vision and brand aesthetics. Drawing inspiration from the Air Max 95 Neon's and our native city, NYC, we aimed to create a vibrant online presence. I provided hands-on leadership from inception to implementation, including sitemap analysis, digital content strategy, creative direction, content migration, inventory management, domain & hosting supervision, digital branding execution, Google Analytics/Business management, and a new seamless e-commerce integration.
The Concept \ Tomboy Feels \ Fitness Goals \ Health and Wellness
I serve as the Global Web Production Lead and ScrumMaster® (CSM®) for Adobe’s Creative Cloud for Teams, Creative Cloud for Enterprise, and Document Cloud for Business sector. My passion for Scrum is grounded in the belief that trusting your team members and fostering their growth is paramount in the dynamic digital landscape. Drawing inspiration from team frameworks in sports, I bring agile coaching and execution planning to the forefront. As a Scrum purist, my focus is on instilling individuality and amplifying the skills of each team member.
Recent Projects
Adobe for Nonprofits
As Scrum Master, I led the web team in creating an Adobe-first experience for nonprofits to discover DME products, validate memberships, and purchase at discounted rates. We integrated our verification form with Goodstack, Adobe's trusted nonprofit validation partner, to ensure a seamless and reliable process. Adobe's mission is to empower 250k nonprofits with tools to thrive in the digital age, supporting their efforts to drive community impact from humanitarian aid to human rights initiatives.
Achieved Goals
Certified ScrumMaster® (CSM®)
Coaching for Results - Project Management Institute
As a former Senior Digital Producer/Product Manager at an award-winning agency, I specialized in overseeing the agency’s digital content and websites for Theatre and Art Foundation sectors. This included navigating the unique challenges posed by the reopening phase during the Covid-19 pandemic. In this role, I assessed client needs, managed budgets, developed resource plans aligned with team capacity, and ensured project success within agreed timelines.
Web Producer / Senior Digital Production Manager
www.nybg.org
www.edgenyc.com
www.nytw.org
www.manhattantheatreclub.com
www.harrypottertheplay.com
www.thedonnasummermusical.com
www.tinathemusical.com
www.hairspraytour.com
www.orlandoballet.org
www.miaminewdrama.org
www.thoughtsofacoloredman.com
www.funnygirlonbroadway.com
www.andjulietbroadway.com
www.manhattantheatreclub.com
www.companymusical.com
www.funnygirlonbroadway.com
Account Manager / Web Producer
www.thebeliever.net
www.littlespain.com
www.superdeluxeedition.com
www.patijinich.com
www.saga-nyc.com/
www.thinkfoodgroup.com/
www.fordfoundation.org/
www.transceleratebiopharmainc.com/
www.shiftproject.org/
www.northforker.com/
www.blackmountaininstitute.org/
www.electricliterature.com/
www.siliconvalleyathome.org/
www.7haircare.com/
www.wearecmyk.com/project/art-for-justice-fund/
One of my most cherished jobs 🫶 As an Account Manager for four retainer clients—Electric Literature, Believer Magazine, Silicon Valley at Home, and Strategic Decisions Group—responsibilities included website maintenance, reporting and content updates. I spearheaded the Studio’s migration to Asana, overseeing project plans and timelines while leading daily standup meetings and providing status reports for our founders. For fun, I helped with CMYK’s social media, Fast Five newsletters, and internal processes to ensure effective workflows and client management. This role embodied a fulfilling journey in client relations, teamwork, and contributing to their digital innovation.
During the pandemic,